RELATED CERVERA REALTY SERVICES SELLING THE BEST OF SOUTH FLORIDA
Whether it’s uptown or downtown, Palm Beach or South Beach, if it’s luxury real estate, there’s one name that you’ll find associated with the best South Florida high-end properties: Related Cervera Realty Services.
Luxury living is the company’s signature. Headed by leading luxury real estate broker, Alicia Cervera Lamadrid, the company is responsible for the exclusive sales and marketing of many of South Florida’s most successful and prestigious projects. Related Cervera Realty Services (RCRS) is a partnership between visionary developer Jorge Perez and Cervera Lamadrid. The company represents some of the hottest projects in Miami-Dade, Broward and Palm Beach counties including 50 Biscayne in Downtown Miami, W South Beach, St. Regis Resort & Residences in Bal Harbour, Trump Hollywood, Beach Club in Hallandale Beach and CityPlace South Tower in West Palm Beach among others. In addition, the firm had the exclusive listing for many of South Florida’s best-known condominium projects, including ICON South Beach, Murano Grande, Murano at Portofino, The Plaza on Brickell and One Miami in Downtown.
Since its inception in 2000, Related Cervera has grown exponentially. In seven years, the company has added over 140 new licensed real estate professionals and built a solid management team. The RCRS team has sold over 13,600 residences representing over $6.8 billion in sales.
In creating RCRS, Cervera Lamadrid envisioned servicing customers beyond the closing of their residence. The company’s goal is to stay involved by creating a positive, permanent office environment where customers feel comfortable discussing the buying, selling or leasing of their residence or second home, within walking distance of their unit. In pursuing this goal, RCRS now has offices and teams working together from Brickell to Downtown and South Beach to Palm Beach. RCRS associates know that real estate is all about location. By officing in the heart of the neighborhoods they service, their response time is immediate, their knowledge is intimate and actualized and their market outreach is thorough.
For more information: Call Related Cervera Realty Services at (305) 373-9333
ALICIA CERVERA LAMADRID, CEO
Havana-born and Miami-raised, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with both parents in the business (her father and mother are both real estate pioneers, with mom Alicia Cervera, the founder of Cervera Real Estate, one of Miami's first, high-end real estate brokerages).
A one-time graduate student in clinical psychology, Cervera Lamadrid joined her mother's firm in the early 1980s and rose the ranks eventually making her mark with such luxury condos as The Imperial, Villa Regina and Bristol Towers. She took on different roles and learned the business from the ground up. While family ties may have initially drawn her into the high stakes world of multi-million dollar properties, it is her sharp business acumen and personable, people-first attitude that keep her among the major players in the industry.
Active in the community, Cervera Lamadrid currently serves as the Chair of the Master Brokers Forum. Established in 1993, the Master Brokers Forum provides its members with the opportunity to network and exchange ideas, stay at the cutting edge of the industry and new projects, and spearhead the identity of the best of real estate professionalism. Membership is by invitation only, and limited to agents who have generated outstanding residential sales volume in South Florida for a minimum of five consecutive years, and who conduct business in the spirit of cooperation with fellow RealtorsR, with strict adherence to the National Association of Realtors Code of Ethics.
Related Cervera Realty Services is currently the exclusive sales and marketing agency for some of the hottest projects in Miami-Dade, Broward, and Palm Beach counties, including: St. Regis Resort & Residences, W South Beach Hotel & Residences, Oasis on the Bay, ICON Las Olas, Trump Hollywood, and ICON Palm Beach among others. In addition, an on going presence in the general real estate market allows them to offer a broad selection of inventory in the most exclusive condominiums and neighborhoods in the tri-county area. In January 2005, RCRS expanded its operation to Florida's west coast with the launch of the Oasis. Now selling Tower III, Oasis is Fort Myers' most desirable address.
As if her professional achievements weren't enough, Cervera Lamadrid is also a mother of two and wife to husband, Alberto Lamadrid.
JORGE M. PEREZ
Jorge M. Pérez is the founder, Chairman and CEO of The Related Group, America’s leading developer of sophisticated metropolitan living and the largest multi-family real estate development firm. In August of 2005, TIME Magazine named Mr. Pérez, one of top 25 most influential Hispanics in the United States.
Under his direction, The Related Group has redefined the South Florida landscape. Since its inception, more than a quarter of a century ago, the firm has built and/or managed more than 60,000 apartments and condominium residences. The Related Group is Florida’s top multi-family developer and the largest Hispanic-owned business in the United States. In 2007, the company reported sales of more than $1.5 billion; its current portfolio represents assets under development of more than $10.7 billion.
While The Related Group is best known for its luxury high-rise developments and visionary mixed-use urban centers, Pérez made his first impact on South Florida’s affordable housing market. He started out in the late 1970s, building in neighborhoods like Miami’s Little Havana and Homestead. Even then, his attention to detail and commitment to creating quality living environments distinguished him within the marketplace.
Pérez has been at the forefront of South Florida urban evolution, often being the first developer to enter emerging or undiscovered neighborhoods. Among the Related Group’s most recognized properties in South Florida are Portofino Tower, Murano at Portofino and Murano Grande, a trio of luxury high-rises that helped define a hot, new emerging neighborhood on South Beach. In West Palm Beach, The Courtyards in CityPlace and The Tower Condominium at CityPlace have added a dynamic residential element to the shopping and entertainment center in the heart of this city. And in Miami, Pérez helped lead the new downtown urbanism movement, developing One Miami on one of the last pieces of waterfront land at the intersection of the Miami River and Biscayne Bay. He is also part of the transformation of Sunny Isles from a sleepy seaside town into a chic waterfront address, with the luxurious condominiums of Ocean I, II, III and IV and the three Trump Towers as well as the newest, luxury oceanfront condominium, Trump Hollywood.
In June of 2007, Pérez ventured into the international real estate market by launching the first Related International project, Icon Vallarta in Puerto Vallarta. Icon Vallarta’s incredible sell-out success has paved the way for other projects inside and outside of Mexico. Related International will invest more than $1 billion in real estate in Mexico alone, with plans to erect upscale condominiums and hotels in other tourists locations such as Acapulco, Cabo San Lucas, Playa del Carmen and Zihuatanejo. Beyond Mexico, Pérez is researching other great Latin American destinations such as Panama, Argentina, Uruguay, and the Caribbean.
His passion for vibrant urban centers is reflected in his community involvement in the arts and cultural affairs. An avid collector of Latin American art, he serves on the Board of Directors of Miami Art Museum, and is spearheading the capital campaign for its new Museum Park location in Miami’s Bicentennial Park. Pérez also serves a vice-chair on the Miami-Dade Cultural Affairs Council and is a director of the Miami Film Festival. He also serves on the Board of the Miami Downtown Development Authority. Pérez is a member of the University of Miami’s Board of Trustees. The University’s new architecture center, Jorge M. Perez, Architecture Center, designed by Leon Krier made its debut in the fall of 2005. Similarly, the Miami Wellness Center has been named after Pérez and his wife Darlene.
He has received numerous awards for his professional and philanthropic achievements, including Builder of the Year, from Multifamily Executive; Ernst & Young’s Entrepreneur of the Year; the Hispanic Achievement & Business Entrepreneurship Award from Hispanic Magazine; Champion of the Community Spirit Award from The Wellness Community; Citizen of the Year from The Miami Beach Chamber of Commerce; Sand In My Shoes Award from the Greater Miami Chamber of Commerce for his commitment to the South Florida community, and Developer of the Year from several other associations and publications. Most recently, Mr. Perez was awarded the Icon in Real Estate Award of Excellence at MIPIM in Cannes, France; the only American developer ever to have been honored with such a prestigious award. In June of 2007, Mr. Perez received the National Building Museum Award in Washington D.C. for his contribution to design and architecture and was recently feted in London receiving the International Property Award for Icon Brickell. In 2008, Perez published his first business bestseller, Powerhouse Principles; The Billionaire Blueprint for Real Estate Success.
Pérez was born in Buenos Aires, Argentina to Cuban parents. He graduated from C.W. Post College, summa cum laude, received a Masters in Urban Planning, with highest honors, from the University of Michigan and in 2008, he was awarded an honorary Doctorate of Humane Letters from C.W. Post, Long Island University. Perez is married and has four children.
